This entry was posted
on Monday, December 13th, 2010 at 10:18 pm and is filed under Work.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
These three shots complete my Advertising & Art Direction class at AiC; probably most informative and motivating course I have ever taken. I’m half-way sad that it’s over, and half-way relieved…time step back and evaluate what I’m doing and shoot some stuff for myself. That kind of course is exactly why I’m spending money on commercial photography school.
This advertising campaign features Jameson Gold Reserve Irish Whiskey, a premium Jameson blend. Each part is set in a distinct environment and stylistically they stand half way between modern and traditional liquor advertising. My technique for these shots produced a great look and feel that seems painterly, hyper-real even. They seem like foreground/background composites, but they aren’t – each set was complete from foreground to background, and each set was built on location. Each piece was multi-shot, however, over six lighting segments and composited to produce the final images. I love the look; I just need to refine the process and keep pushing it. This series was produced over a two week period with 4 to 5 hours shooting and 4 hours editing for each piece. Hell of a lot of stress, planning, and travel on top of all that; we moved a full studio kit to each location. It’s a good thing this stuff is so much fun!
I have TONS of nitpicky issues with these, but I’ll just keep them to myself. Please feel free to comment; otherwise just enjoy!
Interesting -> the weird distortions on the third shot (holiday) are due to shooting on a carpeted floor: misalignment between plates, etc. Lesson learned!
Again, lots of great work from friends and other students recently. Hopefully I’ll get some links up soon.
23 comments (Blog + Flickr)
These are great Matthew! Now I want to have a drink but too bad it’s 7:00 am.
All the photos are great! Great lighting and the simplicity is awesome. My favorite is the one with the christmas lights in the background.
You are the ice master. Keep on!
keep postjng your nice work, matthew.
Looks amazing Matt! The top shot comes off a little like it’s floating. Maybe a touch more drop shadow. Killer though. I makes me want to shot some more beverages.
<33
Hey thanks for the comments/feedback! Tyler, I MAY have sipped good whiskey that early once. I MAY have… Jon, perhaps you are right! If you ever want to shoot beverages and you need a spare set of hands let me know! Jeff, thanks, everyone seems to like that one the best! Jake, thanks! There is so much to discuss about ICE. That’s why we need to get a group going!
artificial light
http://www.flickr.com/groups/artificial_light/
Happy Holidays!
[http://www.flickr.com/photos/czexr/5315687890/]
I especially find the clarity of the drink in the glass contrasts to the eye-catching bluish rim around the bottle. Draws attention to both.
the fisch